George Shamblin / Author Bio

By francis-adminArticles, Communications, Faith, People

Writer, Teacher and Pastor, George Shamblin is that rare individual whose excitement on the day of his salvation never cooled. He’s a man who lives to challenge other Christians to take God’s gift to them, and pay it forward. It’s a challenge borne of equal parts enthusiasm and concern. “At any given time,” he contends, … Read More

Job-Hunting Do’s And Don’ts. Mostly Don’ts.

By francis-adminArticles, brand marketing, BUSINESS, Communications, General Biz, Humor, Miscellaneous, Rants

My agency has an opening for an art director, and I’ve placed an online Help Wanted ad which includes one non-negotiable prerequisite: “Previous Ad Agency experience absolutely required.” Here’s a very brief (and verbatim) sampling of the responses I’ve received: “I am a graduating senior in college that is looking for a part time career … Read More

When Clients Won’t Listen

By FrancisBUSINESS, Communications, General Biz

Several years ago, I was at lunch with a buddy who posed a question I’d stopped asking in the late-80’s. Namely, “Why is radio in Birmingham so bad?” The broad answer is, “Because radio everywhere is bad.” That said, this is not a Bash-Birmingham-Radio column. There are plenty of good people working in commercial radio. And … Read More

Why Content Marketing May (Or May Not) Be Right For Your Business.

By FrancisBUSINESS, Communications, Content Marketing, THE AGENCY, Uncategorized, Work

In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More