From A Camel To A Racehorse? Almost.

April 13, 2018By francis-adminBUSINESS, THE AGENCY, Work

There’s an old ad-biz saying I’ve been repeating ever since I first heard it in 1991: “What’s a camel? It’s a racehorse designed by committee.” That came to mind when my longtime friend (and occasional client) Jeff Roberts told me he needed an ad celebrating Tractor & Equipment’s 75th year in business — and all the people … Read More

Selling Yourself In A Buyer’s Market (Dos and Don’ts. Mostly Don’ts.)

November 15, 2017By FrancisBUSINESS, Communications, FUN, Rants, Uncategorized

(Alecia Silverstone in the movie “Clueless”) My agency has an opening for an art director, and I’ve placed an online Help Wanted ad which includes one non-negotiable prerequisite: “Previous Ad Agency experience absolutely required.” Here’s a very brief (and verbatim) sampling of the responses I’ve received: “I am a graduating senior in college that is … Read More

When Clients Won’t Listen

October 31, 2017By FrancisBUSINESS, Communications, General Biz

Several years ago, I was at lunch with a buddy who posed a question I’d stopped asking in the late-80’s. Namely, “Why is radio in Birmingham so bad?” The broad answer is, “Because radio everywhere is bad.” That said, this is not a Bash-Birmingham-Radio column. There are plenty of good people working in commercial radio. And … Read More

Choose Your Associates Wisely.

August 15, 2017By FrancisBUSINESS, CULTURE, General Biz

Our web programmer Richard Thomas recently removed himself from consideration for a significant new business opportunity—after receiving a series of abrasive communiqués from the organization’s top executive (a physician). The last of which concluded with a direct order: “From now on, you will refer to me as Dr. [Whatever].” Shortly after that decision, Richard’s partner … Read More

Why Content Marketing May (Or May Not) Be Right For Your Business.

June 22, 2017By FrancisBUSINESS, Communications, Content Marketing, THE AGENCY, Uncategorized, Work

In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More