Empyrean Brand Messaging & Website

January 15, 2016By Francisbrand marketing, THE AGENCY, Work

(Screen shot of Empyrean’s old website) Here’s another project that involved a significant learning curve. Empyrean’s software enables banks’ Risk Management departments to analyze all aspects (pro and con) of new opportunities they’re considering, by conducting comprehensive business-simulation modeling. It’s significantly faster than the competition’s software; one client reported conducting, in 19 minutes with Empyrean’s software, … Read More

Hare goes International (again) with new ad for JMF

April 1, 2015By Francisbrand marketing, BUSINESS, Communications, THE AGENCY, Work

Our good friend Bobby Bragg at JamisonMoneyFarmer (a great CPA firm headquartered in Tuscaloosa) recently called to ask if we’d be interested in helping them upgrade their creative messaging campaign in Business Alabama Magazine. We were. Naturally, we started with the first obvious question: “What would you like to promote?” Bobby wasn’t entirely sure. After … Read More

LG: Where Incompetent Meets Unconscionable

May 1, 2014By FrancisBUSINESS, General Biz, Rants, Tech

IS THE LG V10 THE DUMBEST PHONE EVER question mark   YOU TELL ME period I’VE OWNED FOUR SMART PHONES comma THE V10 IS BY FAR THE MOST EXPENSIVE ONE I’VE EVER OWNED comma AND IT’S THE ONLY ONE THAT ROUTINELY SPELLS OUT THE WORDS “PERIOD” comma “QUESTION MARK” comma “EXCLAMATION POINT” comma AND “COMMA” … Read More

Owner’s Association Rebranding Continued.

May 15, 2012By FrancisBUSINESS, Communications, THE AGENCY, Uncategorized, Work

In October, we published This Post about the work we did in supporting The Owner’s Association‘s 2011 rebranding initiative. Not long ago we completed their first post-rebranding collateral piece—and it might just be my personal favorite of the entire campaign to date. It’s a brochure targeting  potential Allied Members (typically vendors serving the hospitality industry). Click … Read More

Baggett’s Fifth Ad: Personal Experience Meets Market Research.

January 1, 2012By FrancisBUSINESS, Communications, THE AGENCY, Trucking, Uncategorized, Work

I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four most common questions truck drivers have about prospective employers these days is, “Are you a healthy, successful company?” Which makes perfect sense, after a rash of company collapses left hundreds (if not thousands) of drivers … Read More

Equal Parts Elvis And Colonel Tom.

November 3, 2011By FrancisArticles, brand marketing, BUSINESS, Communications, CULTURE, FUN, Miscellaneous, Rants, Tech

REMEMBERING TECH’S COOLEST CONTROL FREAK. It’s six days after Steve Jobs’ death, and I interrupted my work flow this morning to click on a melodramatic story headline about the biological father he never knew. Needless to say, I can’t ever remember being so endlessly fascinated by a company CEO—which is why, at the 11th hour … Read More