We have an incredible new client

By francis-adminTHE AGENCY

And we can’t tell you a thing about his company, his name, or the product he and his partner developed. But we can tell you this: Not only have he and his partner developed a potential game-changing technology for a sector of the economy that accounts for more than $2.5 trillion in annual spending, he has a wicked … Read More

From A Camel To A Racehorse? Almost.

By francis-adminBUSINESS, THE AGENCY, Work

There’s an old ad-biz saying I’ve been repeating ever since I first heard it in 1991: “What’s a camel? It’s a racehorse designed by committee.” That came to mind when my longtime friend (and occasional client) Jeff Roberts told me he needed an ad celebrating Tractor & Equipment’s 75th year in business — and all the people … Read More

Why Content Marketing May (Or May Not) Be Right For Your Business.

By FrancisBUSINESS, Communications, Content Marketing, THE AGENCY, Uncategorized, Work

In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More

A Brand & A National Campaign. In Two Weeks?

By FrancisBUSINESS, Communications, Content Marketing, Social Media, THE AGENCY, Uncategorized, Work

DromosPTM® is an operations-management software system for Specialty Pharmacies. It was developed in-house by Troy, Michigan’s Pharmacy Advantage — which is part of the nationally-ranked Henry Ford Health System. Our longtime friend and client Zane Tarence of Founders Investment Bank recommended Pharmacy Advantage engage us. The Challenge Founders and Pharmacy Advantage charged us with re-developing … Read More