In late 2017, Blackjack Horticulture hired us to update the brand-messaging strategy we’d developed for them in 2010. Our core selling message in 2010 centered around the company’s commitment to integrity in everything they do — both in the field and in business. Which is what led to their original brandline: The Right Way. Naturally. … Read More
There’s an old ad-biz saying I’ve been repeating ever since I first heard it in 1991: “What’s a camel? It’s a racehorse designed by committee.” That came to mind when my longtime friend (and occasional client) Jeff Roberts told me he needed an ad celebrating Tractor & Equipment’s 75th year in business — and all the people … Read More
Earlier this month, Chinese car startup Byton premiered its electric car at the Consumer Electronics Show in Las Vegas. The car looks nice enough, but the logo and brandline have me wondering if they invested more than 10 minutes searching Clip Art catalogs for their logo, then used a dartboard and Google Translate for their inexplicable … Read More
From time to time, people still ask me why we don’t give-away CD mixes any more. Mainly because hardly anybody ever listens to CDs any more. Which is why I’m converting my most popular mixes into Click-And-Play streaming files. Below are links to our current online inventory — which will be growing over time, so come back often! AMERICANA Country Blues (Self-explanatory, … Read More
Americana Made Great #3 in the series (CLICK COVER ART TO PLAY. PLAYLIST BELOW.) Playlist JD McPherson CRYING’S JUST A THING YOU DO Phil Cook 1922 Little Feat DOWN ON THE FARM Maria Muldaur THE WORK SONG Phil Cook GONE Rolling Stones SWEET VIRGINIA John Mellencamp SUGAR HILL MOUNTAIN John Mooney CYPRESS GROVE The Steeldrivers … Read More
Apple’s made a lot of news in the past few days over the introduction of its latest generation of smartphones — and rightfully so, I might add. Any new line of products from the world’s most valuable company deserves our attention, and Apple’s next premium phone — the X — introduces a number of notable … Read More
How a veteran mediator doubled his practice in 6 months Bill Ratliff has been a partner in the Birmingham law firm of Wallace Jordan Ratliff & Brandt since 1985, and first trained as a mediator in 1996. He’s dedicated his practice to mediation full-time since 2007. In late 2016, Bill hired us to help him … Read More
If you asked me, bad branding played a huge role. Yesterday afternoon, Coca-Cola announced (to near-zero consumer awareness, much less outrage, if my Social Media newsfeeds are an accurate barometer) that it would be replacing Coke Zero with Coke Zero Sugar, which has proven popular outside of America for some time now. Cola Factoid Here’s … Read More
A No-Apologies Feelgood Thang (PLAYLIST BELOW) Playlist Donna The Buffalo NEED YOU MORE AND MORE Rufus TELL ME SOMETHING GOOD The Real Kids DO THE BOOB Fleetwood Mac HONEY HI Roberta Flack NO TEARS IN THE END Desi Young I DON’T KNOW WHY I LOVE YOU The Tremeloes HERE COMES MY BABY The … Read More
The finest in 70s Funk and R&B (PLAYLIST BELOW) Playlist Curtis Mayfield MOVE ON UP Marvin Gaye YESTERDAY Sly & The Family Stone IF YOU WANT ME TO STAY Brick DAZZ James Brown TALKIN’ LOUD AND SAYIN’ NOTHING War SPILL THE WINE Michael Jackson DON’T STOP TILL YOU GET ENOUGH Al Green RHYMES Ike And Tina Turner … Read More
