Baggett’s Sixth Ad: Creative Goes Cross-Country

June 20, 2012By FrancisTHE AGENCY, Trucking, Work

The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our … Read More

Bad Day? Not An Option Here.

June 6, 2012By FrancisArticles, CULTURE, Miscellaneous

When I grow up, I want to be like Calvin Morris. If you’ve ever passed the Publix shopping center on Green Springs during weekday lunch hours, Calvin is the guy dancing on the sidewalk with the Firehouse Subs sign. In my entire life, I have never seen anyone bring more joy to his work. Calvin … Read More