Sears Goes Zombie. And Other Halloween Treats.

October 28, 2010By FrancisBUSINESS, Communications, Uncategorized

In case you haven’t heard about it yet, Sears has unveiled a fairly gruesome Zombie website for Halloween. It seems to have generated a good amount of blog and media coverage—including CNN International—and it’s supported by the Twitter persona Mr. S.H. Zombie, who, at last count, had 789 followers. (Strangely enough, though, there’s no official … Read More

Better Than The Betty White Spot?

October 15, 2010By FrancisBUSINESS, Communications, Uncategorized

CLICK HERE TO PLAY By now you’ve surely seen the Snickers spot starring Betty White—which earned a knockout victory in the Ad Meter rankings for this year’s Super Bowl ads. And which spawned the Facebook love-fest that ultimately led to Betty hosting Saturday Night Live. Needless to say, it was a great spot—both for Betty … Read More