Our good friend Bobby Bragg at JamisonMoneyFarmer (a great CPA firm headquartered in Tuscaloosa) recently called to ask if we’d be interested in helping them upgrade their creative messaging campaign in Business Alabama Magazine. We were.
Naturally, we started with the first obvious question: “What would you like to promote?” Bobby wasn’t entirely sure. After an exploratory interview, we concluded that the firm’s International practice was the answer—particularly since they hadn’t previously promoted it in their print campaign.
Couple more discussions later, we presented a concept — and after incorporating Bobby’s most-excellent revisions, we had ourselves a completed ad. Altogether, a genuinely collaborative effort—and an absolute pleasure to produce, start to finish.