Better Than The Betty White Spot?

October 15, 2010By FrancisBUSINESS, Communications, Uncategorized

CLICK HERE TO PLAY By now you’ve surely seen the Snickers spot starring Betty White—which earned a knockout victory in the Ad Meter rankings for this year’s Super Bowl ads. And which spawned the Facebook love-fest that ultimately led to Betty hosting Saturday Night Live. Needless to say, it was a great spot—both for Betty … Read More

Team Spirit? Brand Loyalty!

September 17, 2010By FrancisBUSINESS, Communications, Uncategorized

Last year my cousin Suzelle emailed me a snapshot from the apartment she owns in Paris—along with a friendly, “You should come visit sometime.” Oops. Yes, this past July, the Birmingham Harebillies were in Paris when The Tour de France rolled into town. It’s an event I follow for three weeks every summer almost as … Read More

Global Warming: Good Science, Bad Marketing.

August 2, 2010By FrancisBUSINESS, Communications, Uncategorized

Our fine young intern Josh Hedrick recently pointed me to a New York Times article entitled “Climate Fears Turn to Doubts Among Britons” (—which asks, “If the scientific consensus on climate change has not changed, why have so many people turned away from the idea that human activity is warming the planet?” And while the … Read More

What Were They Thinking? (Part Two)

June 24, 2010By FrancisBUSINESS, Communications, Uncategorized

Following-up on Monday’s entry (two posts down from this one), the topic is, once again, PR blunders. #2: THIS LITTLE PIGGIE WENT WEEWEEWEE ALL THE WAY TO COURT. The National Pork Board is threatening the makers of Canned Unicorn with a copyright infringement lawsuit. One would assume the Pork Board did not want this issue … Read More


March 12, 2010By FrancisBUSINESS, Communications, Uncategorized

I miss T-Buff’s white suit, and his reassuring vow: “We will…approve your credit.” I miss Suzuki Man. I miss Jim Skinner’s quivering liver. Heck, I even miss Jim and Jimmy. Re-gard-less of what the tastemakers might say, not all “bad” advertising is bad. And today, nobody does Bad better than Rhett McLaughlin and Link Neal—a … Read More

I Love This Ad For So Many Reasons.

February 25, 2010By FrancisBUSINESS, Communications, Uncategorized

I’m on a horse – – If you haven’t already seen the latest Old Spice body-wash ad, stop reading and click on this link immediately: First, I love the creative strategy: Don’t sell this product directly to men. Sell it to women—who make the majority of those purchasing decisions. Next, find a guy who’s … Read More