DromosPTM® is an operations-management software system for Specialty Pharmacies. It was developed in-house by Troy, Michigan’s Pharmacy Advantage — which is part of the nationally-ranked Henry Ford Health System. Our longtime friend and client Zane Tarence of Founders Investment Bank recommended Pharmacy Advantage engage us. The Challenge Founders and Pharmacy Advantage charged us with re-developing … Read More
This past weekend, JamisonMoneyFarmer hosted the 5th Annual US German Summit at its Tuscaloosa headquarters. Thanks to JMF‘s Bobby Bragg (always a pleasure to serve) for the project. And to our longtime friend Candice Londino for Art Direction & Production. CLICK HERE to see the campaign.
Several years ago, my wife decided she wanted a night away from the house for her Christmas present — so we booked a room at Aloft for a Friday night. On the Tuesday before, I received an email from Aloft—which read, in part, “Aloha Francis! Are you ready to a-go-go? Your Aloft adventure is coming … Read More
Yes, if you’re doing it like most companies are. You probably know that anyone under 25 will tell you Facebook is not cool — and hasn’t been for years. So why did the company exceed its 2015 revenue ($17.93 billion) by the end of Q3 last year? Because Facebook works. For a lot of different … Read More
You might think there’s no room for originality in branding an accounting firm. In most instances (with all due respect to my good friends in that honorable profession), you’d be right. Jones Kirkpatrick is one of the exceptions. The very short description I’d offer for Jones Kirkpatrick would be: A high-touch, proactive-minded firm whose practice … Read More
This campaign, and its public launch, was a huge undertaking for our little shop. It was a genuine honor and pleasure working with so many good people in Walker County. Particularly Cristy Moody and her partners in service at The Waker Area Community Foundation — Paul Kennedy and Mimi Hudson. Special thanks to art director … Read More
Our good friend Bobby Bragg at JamisonMoneyFarmer (a great CPA firm headquartered in Tuscaloosa) recently called to ask if we’d be interested in helping them upgrade their creative messaging campaign in Business Alabama Magazine. We were. Naturally, we started with the first obvious question: “What would you like to promote?” Bobby wasn’t entirely sure. After … Read More
The Owners Association represents IHG-brand hotel owners. The white paper we produced introduced sweeping changes in the Association’s approach to working with IHG. Click Here to see the white paper.
A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject … Read More
And yes, it’s a fairly dramatic makeover for them—both in terms of design and messaging. Speaking of messaging, our background research indicated that Dunn Construction does business a lot like their sister company, Dunn Building Company (also a client of ours): They’re good, solid people; very easy to work with; very professional; and they tend … Read More