I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four most common questions truck drivers have about prospective employers these days is, “Are you a healthy, successful company?” Which makes perfect sense, after a rash of company collapses left hundreds (if not thousands) of drivers … Read More
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I love this little project.
On the morning of Thursday, December 23, I received an email from Jo Brake—The Owners Association’s London-based Regional Manager for Europe, Middle East, Africa and Australasia. She had a last-minute request, in case we could handle it on short notice: A seasonal greeting card design, using the photo below. Although Jo already had specific copy … Read More
Baggett: Facebook Rock Star.
We’re particularly excited about the results we’ve achieved in building-up Baggett’s Facebook page following. In less than 3 months (and with a huge assist from Baggett’s Recruiting Director Daniel Buckhannan), we increased their Facebook Fan count from 36 to 3884. More importantly, Baggett (a family-owned company with less than 100 drivers) now commands a “talking … Read More
Another Reason I Don’t Keep A Gun In The House*
It’s 5:05 in the morning, and my next door neighbor’s retriever is barking right outside my son Fletcher’s bedroom window. Apparently, he didn’t get the memo about clocks Falling Back next week—because he and his two equally-vocal housemates normally don’t start until after 6:00. To be perfectly fair, Next Door Dogs have come a long … Read More
Baggett’s Fourth Ad: Giving Thanks.
In late September, Baggett’s most-excellent recruiting director Daniel Buckhannan asked if we could find a place, in his current ads, to insert a simple Happy Thanksgiving message for the month of November. We looked. We thought about it. Then we thought about it some more. We were just about to call Daniel and tell him … Read More
Rebranding Premiere Wows Audiences Worldwide!
(Yeah, that’s Ellen. We go way back.) Monday, October 24, the IHG Owners Association (an organization representing IHG Hotel Franchisees worldwide, formerly known as IAHI, The Owners’ Association) premiered its new brand platform during the IHG Americas Conference in Las Vegas—culminating a re-branding process we began with them just over a year ago. And yes, … Read More
‘Blair Witch’ Turns Camping Trip Into Nightmare
(A true story, by Bob Carlton) NOTE: Bob wrote this column for The Birmingham News August 6, 1999 . If you asked me, it’s still just as good 12 years later. I have seen the Blair Witch. It was right outside my tent. But first some background: Last week, I interrupted my annual baseball vacation … Read More
Hope I Die Before I Get Old.
If you asked me, Pete Townshend’s classic line has a lot more to do with attitude than age. First, make no mistake: When it comes to lifestyle, nobody’s older for his age than me. At 25, I married the perfect excuse to stop going out on weeknights. Six years later, we gave birth to the … Read More
Our Latest Project.
A simple (but effective!) sales piece for one of the internet’s genuine success stories. Last year, while working with our good friends Zane Tarence and Frank Dixon on an electronic sales presentation for LakeHomes.com, we had the great pleasure of meeting Shane Pike. A former Director of Online Marketing & Business Development at CareerBuilder.com, Shane … Read More
Going To Minnesota In My Mind.
On Sunday August 7, Bill Hay gave his last sermon as the Senior Pastor of Covenant Presbyterian, the church he founded in 1978. Bill has been my pastor since our family joined his first church, Edgewood Presbyterian, in 1972. With the possible exception of my Snotty-Teen years (much of which I have happily erased from … Read More