Baggett’s Fifth Ad: Personal Experience Meets Market Research.

January 1, 2012By FrancisBUSINESS, Communications, THE AGENCY, Trucking, Uncategorized, Work

I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four most common questions truck drivers have about prospective employers these days is, “Are you a healthy, successful company?” Which makes perfect sense, after a rash of company collapses left hundreds (if not thousands) of drivers … Read More

Baggett: Facebook Rock Star.

December 9, 2011By FrancisUncategorized

We’re particularly excited about the results we’ve achieved in building-up Baggett’s Facebook page following. In less than 3 months (and with a huge assist from Baggett’s Recruiting Director Daniel Buckhannan), we increased their Facebook Fan count from 36 to 3884. More importantly, Baggett (a family-owned company with less than 100 drivers) now commands a “talking … Read More

Another Reason I Don’t Keep A Gun In The House*

December 1, 2011By FrancisUncategorized

It’s 5:05 in the morning, and my next door neighbor’s retriever is barking right outside my son Fletcher’s bedroom window. Apparently, he didn’t get the memo about clocks Falling Back next week—because he and his two equally-vocal housemates normally don’t start until after 6:00. To be perfectly fair, Next Door Dogs have come a long … Read More

Rebranding Premiere Wows Audiences Worldwide!

October 31, 2011By FrancisBUSINESS, Communications, Neat Ideas, THE AGENCY, Uncategorized, Work

(Yeah, that’s Ellen. We go way back.) Monday, October 24, the IHG Owners Association (an organization representing IHG Hotel Franchisees worldwide, formerly known as IAHI, The Owners’ Association) premiered its new brand platform during the IHG Americas Conference in Las Vegas—culminating a re-branding process we began with them just over a year ago. And yes, … Read More

Our Latest Project.

September 29, 2011By FrancisBUSINESS, Communications, THE AGENCY, Uncategorized, Work

A simple (but effective!) sales piece for one of the internet’s genuine success stories. Last year, while working with our good friends Zane Tarence and Frank Dixon on an electronic sales presentation for LakeHomes.com, we had the great pleasure of meeting Shane Pike. A former Director of Online Marketing & Business Development at CareerBuilder.com, Shane … Read More

Going To Minnesota In My Mind.

September 1, 2011By FrancisUncategorized

On Sunday August 7, Bill Hay gave his last sermon as the Senior Pastor of Covenant Presbyterian, the church he founded in 1978. Bill has been my pastor since our family joined his first church, Edgewood Presbyterian, in 1972. With the possible exception of my Snotty-Teen years (much of which I have happily erased from … Read More