ProctorU: Keeping it real (with artificial intelligence)

December 18, 2018By francis-adminArticles, BUSINESS, General Biz, People, Tech

2018 Jemison Award Nominee (First Of Three) In 2008, Jarrod Morgan was Director of Technology at Andrew Jackson University (AJU), and his then-employer — an online-only school — had a problem: Namely, ensuring that its students didn’t cheat on tests.  “At the time, we had to send them somewhere to take their tests — typically in the presence … Read More

Blackjack Branding Campaign

August 8, 2018By francis-adminbrand marketing, Branding, BUSINESS, THE AGENCY, Work

In late 2017, Blackjack Horticulture hired us to update the brand-messaging strategy we’d developed for them in 2010. Our core selling message in 2010 centered around the company’s commitment to integrity in everything they do — both in the field and in business. Which is what led to their original brandline: The Right Way. Naturally. … Read More

From A Camel To A Racehorse? Almost.

April 13, 2018By francis-adminBUSINESS, THE AGENCY, Work

There’s an old ad-biz saying I’ve been repeating ever since I first heard it in 1991: “What’s a camel? It’s a racehorse designed by committee.” That came to mind when my longtime friend (and occasional client) Jeff Roberts told me he needed an ad celebrating Tractor & Equipment’s 75th year in business — and all the people … Read More

HareBrains Radio Is Online!

January 12, 2018By francis-adminCULTURE, FUN, Music

From time to time, people still ask me why we don’t give-away CD mixes any more. Mainly because hardly anybody ever listens to CDs any more. Which is why I’m converting my most popular mixes into Click-And-Play streaming files. Below are links to our current online inventory — which will be growing over time, so come back often! AMERICANA Country Blues (Self-explanatory, … Read More

Can’t We All Just Get Along?

January 1, 2018By FrancisArticles, CULTURE, Humor, Miscellaneous

This column was originally published in the January, 2012 issue of B-Metro Magazine. Now seemed like a good time to re-post it. Almost true story: A fine Southern lady and her daughter are taking a cab through New York, when the young girl asks about several brazenly-dressed women standing at a nearby street corner. “Well, sweetheart,” … Read More