Blackjack Branding Campaign

August 8, 2018By francis-adminbrand marketing, Branding, BUSINESS, THE AGENCY, Work

In late 2017, Blackjack Horticulture hired us to update the brand-messaging strategy we’d developed for them in 2010. Our core selling message in 2010 centered around the company’s commitment to integrity in everything they do — both in the field and in business. Which is what led to their original brandline: The Right Way. Naturally. … Read More

From A Camel To A Racehorse? Almost.

April 13, 2018By francis-adminBUSINESS, THE AGENCY, Work

There’s an old ad-biz saying I’ve been repeating ever since I first heard it in 1991: “What’s a camel? It’s a racehorse designed by committee.” That came to mind when my longtime friend (and occasional client) Jeff Roberts told me he needed an ad celebrating Tractor & Equipment’s 75th year in business — and all the people … Read More

HareBrains Radio Is Online!

January 12, 2018By francis-adminCULTURE, FUN, Music

From time to time, people still ask me why we don’t give-away CD mixes any more. Mainly because hardly anybody ever listens to CDs any more. Which is why I’m converting my most popular mixes into Click-And-Play streaming files. Below are links to our current online inventory — which will be growing over time, so come back often! AMERICANA Country Blues (Self-explanatory, … Read More

Can’t We All Just Get Along?

January 1, 2018By FrancisArticles, CULTURE, Humor, Miscellaneous

This column was originally published in the January, 2012 issue of B-Metro Magazine. Now seemed like a good time to re-post it. Almost true story: A fine Southern lady and her daughter are taking a cab through New York, when the young girl asks about several brazenly-dressed women standing at a nearby street corner. “Well, sweetheart,” … Read More

Heartland 2017 – Let’s Twist Again

December 23, 2017By francis-adminCULTURE, FUN, Music

Americana Made Great #3 in the series (CLICK COVER ART TO PLAY. PLAYLIST BELOW.) Playlist JD McPherson  CRYING’S JUST A THING YOU DO Phil Cook  1922 Little Feat  DOWN ON THE FARM Maria Muldaur  THE WORK SONG Phil Cook  GONE Rolling Stones  SWEET VIRGINIA John Mellencamp  SUGAR HILL MOUNTAIN John Mooney  CYPRESS GROVE The Steeldrivers  … Read More

Selling Yourself In A Buyer’s Market (Dos and Don’ts. Mostly Don’ts.)

November 15, 2017By FrancisBUSINESS, Communications, FUN, Rants, Uncategorized

(Alecia Silverstone in the movie “Clueless”) My agency has an opening for an art director, and I’ve placed an online Help Wanted ad which includes one non-negotiable prerequisite: “Previous Ad Agency experience absolutely required.” Here’s a very brief (and verbatim) sampling of the responses I’ve received: “I am a graduating senior in college that is … Read More