Choose Your Associates Wisely.

August 15, 2017By FrancisBUSINESS, CULTURE, General Biz

Our web programmer Richard Thomas recently removed himself from consideration for a significant new business opportunity—after receiving a series of abrasive communiqués from the organization’s top executive (a physician). The last of which concluded with a direct order: “From now on, you will refer to me as Dr. [Whatever].” Shortly after that decision, Richard’s partner … Read More

Why Content Marketing May (Or May Not) Be Right For Your Business.

June 22, 2017By FrancisBUSINESS, Communications, Content Marketing, THE AGENCY, Uncategorized, Work

In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More

A Brand & A National Campaign. In Two Weeks?

May 24, 2017By FrancisBUSINESS, Communications, Content Marketing, Social Media, THE AGENCY, Uncategorized, Work

DromosPTM® is an operations-management software system for Specialty Pharmacies. It was developed in-house by Troy, Michigan’s Pharmacy Advantage — which is part of the nationally-ranked Henry Ford Health System. Our longtime friend and client Zane Tarence of Founders Investment Bank recommended Pharmacy Advantage engage us. The Challenge Founders and Pharmacy Advantage charged us with re-developing … Read More

Jones Kirkpatrick’s Re-Branding & Website

January 20, 2017By FrancisBranding, BUSINESS, Communications, THE AGENCY, Uncategorized, Work

You might think there’s no room for originality in branding an accounting firm. In most instances (with all due respect to my good friends in that honorable profession), you’d be right. Jones Kirkpatrick is one of the exceptions. The very short description I’d offer for Jones Kirkpatrick would be: A high-touch, proactive-minded firm whose practice … Read More