Jones Kirkpatrick’s Re-Branding & Website

January 20, 2017By FrancisBranding, BUSINESS, Communications, THE AGENCY, Uncategorized, Work No Comments

You might think there’s no room for originality in branding an accounting firm. In most instances (with all due respect to my good friends in that honorable profession), you’d be right. Jones Kirkpatrick is one of the exceptions. The very short description I’d offer for Jones Kirkpatrick would be: A high-touch, proactive-minded firm whose practice … Read More

The Walker County Branding Campaign

June 13, 2016By FrancisBranding, BUSINESS, Communications, Content Marketing, Social Media, THE AGENCY, Uncategorized, Work No Comments

This campaign, and its public launch, was a huge undertaking for our little shop. It was a genuine honor and pleasure working with so many good people in Walker County. Particularly Cristy Moody and her partners in service at The Waker Area Community Foundation — Paul Kennedy and Mimi Hudson. Special thanks to art director … Read More

Empyrean Brand Messaging & Website

January 15, 2016By Francisbrand marketing, THE AGENCY, Uncategorized, Work No Comments

(Screen shot of Empyrean’s old website) Here’s another project that involved a significant learning curve. Empyrean’s software enables banks’ Risk Management departments to analyze all aspects (pro and con) of new opportunities they’re considering, by conducting comprehensive business-simulation modeling. It’s significantly faster than the competition’s software; one client reported conducting, in 19 minutes with Empyrean’s software, … Read More

Hare goes International (again) with new ad for JMF

April 1, 2015By Francisbrand marketing, BUSINESS, Communications, THE AGENCY, Uncategorized, Work No Comments

Our good friend Bobby Bragg at JamisonMoneyFarmer (a great CPA firm headquartered in Tuscaloosa) recently called to ask if we’d be interested in helping them upgrade their creative messaging campaign in Business Alabama Magazine. We were. Naturally, we started with the first obvious question: “What would you like to promote?” Bobby wasn’t entirely sure. After … Read More