Hygia sterilizes and re-processes low-cost items used in hospitals which were once routinely thrown-away after a single use. They’re unique in the industry, in their exclusive focus on those low-cost items, which they’ve branded as Essential Clinical Commodities. The white paper we developed for them serves as a semi-unbiased Buyer’s Guide for hospitals considering which partner to choose for re-processing their Essential Clinical Commodities.
NOTE: We developed the messaging strategy and copy for the white paper — then turned it over to them for layout. We would have executed the design differently if we’d been asked to produce the project turn-key.