BETTER LIVING THROUGH PHARMACY
ProxsysRx offers a broad range of pharmacy-related support services to hospitals — from building and operating profitable in-house retail pharmacies, to ensuring that outpatients leave with 1) the prescriptions they need, and 2) a clear understanding of their prescriptions’ protocols.
Their primary service relates to the “340B” law — which enables non-profit hospitals to 1) refill outpatient prescriptions at a fraction of the market prices for the drugs, then 2) be compensated by drug manufacturers at full market prices. The goal is to help these hospitals fill-in the revenue gaps inherent in their business models.
ProxsysRx’s primary marketing problem was, they’d never clearly communicated exactly what they do, and how they benefit the hospitals they serve.
Our First Project For ProxsysRx
The executive team was scheduled to attend a trade show, and they needed something printed they could hand-out to prospects also attending the show. We had two weeks to develop a concept, write copy, create images and layouts, and print the handouts.
BTW: That neat plumbing contraption on the inside? We had it custom-made for the handout.
ProxsysRx's New Website
That first project (above) was a nice stab at defining their core benefits to the hospitals they serve, given the time-frame involved. Their new website is what happened when we had the time to fully think-through ProxsysRx's brand message.
Content Marketing Campaign
The initial market we targeted for ProxsysRx was 340B-eligible hospitals. Between ProxsysRx’s new website’s October, 2021 launch and May, 2022, we published fifteen 340B posts and a 5316-word 340B Pillar Post — which combines excerpted content from all fifteen posts. We also launched an exposé of 340B ESP — an unlawful ploy, by drug manufacturers, to evade the discounts they are legally obligated to offer 340B-eligible non-profit hospitals (Post 4).
Before their new site’s launch, ProxsysRx ranked for only two 340B terms.