CATEGORY KILLER? QUITE POSSIBLY.
In February, 2020, we received an email from a stranger to whom we’d been recommended by an art director we’d hired, freelance, way back in the 1980s.
Said stranger, and his partner, had developed a technology platform that instantly hails real estate agents — just like Lyft & Uber hail drivers. They got the idea when they saw a house they wanted to buy as an investment, but could never reach the listing agent to schedule a tour.
We ran the idea past LAH Residential Sales President Coke Williams. He liked the concept so much, he became an investor. But like us, he didn't like the name — which was a slightly awkward multi-word construct that attempted to offer a literal description of the platform’s intent.
So we convinced our new clients they needed a better name. A catchy, memorable, Category Killer name — like Uber, Lyft or (closer to home) Zillow.
Six months later, the brand was fully-developed, the platform was fully-functioning — and the website & ad campaign was ready to run. Within an hour of launch, our ad campaign delivered its first customer. You could say we're optimistic for this startup's prospects. And we are profoundly grateful to our old freelance-artist friend for the referral.
Agent-Recruitment Handout (front only)
(The handout is playing-card / pocket sized, and was developed before we'd produced original photos and final images. The message addresses the fact that real estate agents pay absurdly high fees to services, like Zillow, for often-LOUSY new-business leads. Reveali generates revenue by charging agents an industry-standard finder's fee, but only when leads generate sales.)