This guy is good. Really good.
We’ve known Lange as a good friend for decades, so we were delighted to learn — in our interviews with his clients and professional colleagues — that he's a great attorney. One who conducts himself like a true gentleman, a rarity in the increasingly-acrimonious world of litigation.
Lange is a sole practitioner focusing primarily on complex, multi-district litigation. Which meant that our primary challenge was to convince prospective clients and referring attorneys that he has the legal skills and the resources to handle huge cases — often against legal-defense teams numbering in the dozens. AND we had to do it on a tiny budget, which also meant shooting his portrait shots on our phone (a Pixel 6 Pro, in case you're wondering), in lieu of hiring a pro.
That said, having served more than 2 dozen law firms, and produced a handful of creative campaigns we’re still genuinely proud-of, we believe the brandline we developed for Lange is one of our best ever — legal client or otherwise. Admittedly, it’s just a tiny bit tongue-in-cheek, but what anchors it to the truth is the testimonial beneath it — which we wrote from comments we’d heard during our interviews.
