Owner’s Association Rebranding Continued.

By FrancisBUSINESS, Communications, THE AGENCY, Uncategorized, Work

In October, we published This Post about the work we did in supporting The Owner’s Association‘s 2011 rebranding initiative. Not long ago we completed their first post-rebranding collateral piece—and it might just be my personal favorite of the entire campaign to date. It’s a brochure targeting  potential Allied Members (typically vendors serving the hospitality industry). Click … Read More

Baggett’s Fifth Ad: Personal Experience Meets Market Research.

By FrancisBUSINESS, Communications, THE AGENCY, Trucking, Uncategorized, Work

I recently met Mark Cubine, the marketing director at McLeod Software—who has conducted research indicating that one of the four most common questions truck drivers have about prospective employers these days is, “Are you a healthy, successful company?” Which makes perfect sense, after a rash of company collapses left hundreds (if not thousands) of drivers … Read More

Rebranding Premiere Wows Audiences Worldwide!

By FrancisBUSINESS, Communications, Neat Ideas, THE AGENCY, Uncategorized, Work

(Yeah, that’s Ellen. We go way back.) Monday, October 24, the IHG Owners Association (an organization representing IHG Hotel Franchisees worldwide, formerly known as IAHI, The Owners’ Association) premiered its new brand platform during the IHG Americas Conference in Las Vegas—culminating a re-branding process we began with them just over a year ago. And yes, … Read More

Our Latest Project.

By FrancisBUSINESS, Communications, THE AGENCY, Uncategorized, Work

A simple (but effective!) sales piece for one of the internet’s genuine success stories. Last year, while working with our good friends Zane Tarence and Frank Dixon on an electronic sales presentation for LakeHomes.com, we had the great pleasure of meeting Shane Pike. A former Director of Online Marketing & Business Development at CareerBuilder.com, Shane … Read More

Nice logo, Belk. Almost as nice as ours!

By FrancisTHE AGENCY, Uncategorized, Work

We couldn’t help but notice the similarities between the new Belk logo (a vast improvement over their old one, to be sure) and the logo we developed early last summer for a new client—Hospice Partners of America. What’s really interesting about our logo is, it shouldn’t have even happened in the first place. Granted, the … Read More

Whadayew Mean You Don’t Like It?

By FrancisTHE AGENCY, Uncategorized, Work

Dunn Building Company is a client we’ve long enjoyed working with. Aside from being consistently friendly and reasonable people, they’ve allowed us to do some pretty Out Of The Box creative work—compared to the typical construction company’s stuff. Like this ad: Click Here Anyhow, they recently asked us to produce an employment recruiting ad — … Read More