THE TRANSFORMATIVE POWER OF OPTIMISM.

Walker County is a rural blue-collar community in Northwest Alabama with an exceptionally high level of civic pride. And more than its share of forward-thinking leadership — who hired us to develop, and launch, a brand that accurately reflected the county’s positive spirit.

Like any community, Walker County also has its share of naysayers — which is why the target audience of our campaign was the local population (fans and detractors) as much as the outside world.

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