Why Content Marketing May (Or May Not) Be Right For Your Business.

June 22, 2017By FrancisBUSINESS, Communications, Content Marketing, THE AGENCY, Uncategorized, Work

In early 2011, I made a commitment to learning the fine art of building and promoting the agency’s brand through content marketing. Enter Michael Gass. A long-time ad agency vet specializing in New Business Development, Michael launched his own Content Marketing / Social Media consultancy in 2007. Since then, he’s taught the same fundamental system … Read More

A Brand & A National Campaign. In Two Weeks?

May 24, 2017By FrancisBUSINESS, Communications, Content Marketing, Social Media, THE AGENCY, Uncategorized, Work

DromosPTM® is an operations-management software system for Specialty Pharmacies. It was developed in-house by Troy, Michigan’s Pharmacy Advantage — which is part of the nationally-ranked Henry Ford Health System. Our longtime friend and client Zane Tarence of Founders Investment Bank recommended Pharmacy Advantage engage us. The Challenge Founders and Pharmacy Advantage charged us with re-developing … Read More

The Walker County Branding Campaign

June 13, 2016By FrancisBranding, BUSINESS, Communications, Content Marketing, Social Media, THE AGENCY, Uncategorized, Work

This campaign, and its public launch, was a huge undertaking for our little shop. It was a genuine honor and pleasure working with so many good people in Walker County. Particularly Cristy Moody and her partners in service at The Waker Area Community Foundation — Paul Kennedy and Mimi Hudson. Special thanks to art director … Read More

Our Video For Baymont Inn & Suites

September 3, 2013By Francisbrand marketing, BUSINESS, Communications, Content Marketing, People, Social Media, THE AGENCY, Work

A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject … Read More

Our White Paper for Hygia

July 21, 2013By FrancisBUSINESS, Communications, Content Marketing, THE AGENCY, Uncategorized, Work

Hygia sterilizes and re-processes low-cost items used in hospitals which were once routinely thrown-away after a single use. They’re unique in the industry, in their exclusive focus on those low-cost items, which they’ve branded as Essential Clinical Commodities. The white paper we developed for them serves as a semi-unbiased Buyer’s Guide for hospitals considering which … Read More