(Screen shot of Empyrean’s old website) Here’s another project that involved a significant learning curve. Empyrean’s software enables banks’ Risk Management departments to analyze all aspects (pro and con) of new opportunities they’re considering, by conducting comprehensive business-simulation modeling. It’s significantly faster than the competition’s software; one client reported conducting, in 19 minutes with Empyrean’s software, … Read More
Baggett Transportation is a family-owned, Birmingham-based trucking company. We developed the infographics below to publish on their Facebook page, as part of the company’s ongoing Driver Recruitment effort.
Our good friend Bobby Bragg at JamisonMoneyFarmer (a great CPA firm headquartered in Tuscaloosa) recently called to ask if we’d be interested in helping them upgrade their creative messaging campaign in Business Alabama Magazine. We were. Naturally, we started with the first obvious question: “What would you like to promote?” Bobby wasn’t entirely sure. After … Read More
NOTE: The piece below was originally published just after the remastered album’s release in 2010—when I was still writing an online music column for B-Metro Magazine. Hope you enjoy it. I vividly remember where I was, the first time I heard two albums as a child. In fourth grade, maybe fifth, I was in Hal Smyer’s … Read More
We’d like to think so. A police officer for nearly 15 years, Chad Barnett was working full-time in the recruiting department of a Tuscaloosa-based trucking company when we met him. And (oh by the way) also attending night classes at the Birmingham School of Law — where he earned a perfect 4.0 GPA that semester. … Read More
Special thanks to my buddy Jim Allen for sending me the radio spot below from this year’s election. Up in Decatur, says Jim, Big Don is a legend. Based on that radio spot, I can see why! Anyhow, I saw the photo above online the other day, and for some reason it just tickled me. Seeing those … Read More
IS THE LG V10 THE DUMBEST PHONE EVER question mark YOU TELL ME period I’VE OWNED FOUR SMART PHONES comma THE V10 IS BY FAR THE MOST EXPENSIVE ONE I’VE EVER OWNED comma AND IT’S THE ONLY ONE THAT ROUTINELY SPELLS OUT THE WORDS “PERIOD” comma “QUESTION MARK” comma “EXCLAMATION POINT” comma AND “COMMA” … Read More
The Owners Association represents IHG-brand hotel owners. The white paper we produced introduced sweeping changes in the Association’s approach to working with IHG. Click Here to see the white paper.
A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject … Read More
In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for … Read More
