Baggett’s Sixth Ad: Creative Goes Cross-Country

June 20, 2012By FrancisBUSINESS, Communications, People, THE AGENCY, Trucking, Uncategorized, Work

The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our … Read More