Our Video For Baymont Inn & Suites

September 3, 2013By Francisbrand marketing, BUSINESS, Communications, Content Marketing, People, Social Media, THE AGENCY, Work No Comments

A Project That Almost Never Happened July 11, 2012. 12:50 pm CST. I receive an email from Regina Breaugh—a name I’ve never heard or read—with the subject line “Marketing Team looking for Agency Partner”. Given the volume of junk mail I receive, not to mention the number of junk messages I’ve received with similar subject … Read More

Hare goes International with new ad for Kleysen

August 30, 2013By FrancisCommunications, Neat Ideas, People, THE AGENCY, Trucking, Uncategorized, Work No Comments

In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for … Read More

Baggett’s Seventh Ad: Fish In A Barrel

January 29, 2013By FrancisBUSINESS, General Biz, People, THE AGENCY, Trucking, Uncategorized, Work

Early this month, Baggett‘s recruiting director Daniel Buckhannan gave us contact info for Scott and and Darlene Carter—the husband-wife driver team he wanted to profile in the company’s new print ad.  Although most of our past ads have focused either directly or indirectly on drivers’ earnings potential with Baggett, with the near-unprecedented level of competition … Read More

Baggett’s Sixth Ad: Creative Goes Cross-Country

June 20, 2012By FrancisBUSINESS, Communications, People, THE AGENCY, Trucking, Uncategorized, Work

The perpetual challenge to producing testimonial ads for Baggett is that so few of their drivers are ever in town. That was certainly the case with Dennis and Abigail Huggins—a couple who had a story that was not only irresistible from a personal perspective, but which also perfectly matched our core brand-messaging strategy. After our … Read More

Bon Voyage, Erin!

August 24, 2011By FrancisBUSINESS, FUN, People, THE AGENCY, Trucking, Uncategorized

Just this morning, Martha put Erin on a plane for the Great American Truck Show in Dallas. She’s really been looking forward to it—since James Hudson (one of our many good friends at Randall-Reilly) was kind enough to send her a snapshot of a Time And Temperature display indicating that the outdoor temperature was exactly 100º. … Read More

Fletcher Hare: YouTube Star

May 4, 2010By FrancisCULTURE, Music, People, THE AGENCY, Uncategorized

(He’s in the middle, wearing the Parliament T-Shirt) Fletcher signed-up for Rock Band as his elective this Spring—and the band had its public debut in Birmingham’s world-famous Spencer Center last night. Click here for a sonic blast of primal rock at its absolute rawest. (Warning: May be disturbing to pets and small children). http://bit.ly/rokkband

I Had The Most Liberating Experience Recently.

April 15, 2010By FrancisPeople, THE AGENCY, Uncategorized

I was deleting unimportant emails the other day, and clicked on my Sent Items folder—where I discovered that, somehow, Outlook Express had deleted every message I’d sent since February 16. That’s at least 2000 messages, and the vast majority of them were business related. What’s more, no message I send right now registers in the … Read More