Hare goes International with new ad for Kleysen

August 30, 2013By FrancisCommunications, Neat Ideas, People, THE AGENCY, Trucking, Uncategorized, Work No Comments

In early June, one of my Talking Truckers blog posts earned a Like from Howard Sired, Recruiting Director for the Winnipeg-based trucking company Kleysen. Naturally, I shot him a quick email thanking him for the Like. After a few exchanged messages and a couple of in-depth conversations, Howard hired us to develop an ad for … Read More

Rebranding Premiere Wows Audiences Worldwide!

October 31, 2011By FrancisBUSINESS, Communications, Neat Ideas, THE AGENCY, Uncategorized, Work

(Yeah, that’s Ellen. We go way back.) Monday, October 24, the IHG Owners Association (an organization representing IHG Hotel Franchisees worldwide, formerly known as IAHI, The Owners’ Association) premiered its new brand platform during the IHG Americas Conference in Las Vegas—culminating a re-branding process we began with them just over a year ago. And yes, … Read More

Reductio Ad Absurdum

January 21, 2010By FrancisNeat Ideas, Uncategorized

In January 2009, the Birmingham News reported that the Jefferson County Commission was seriously considering a sewer system Non User Fee—to be paid by residents, you guessed it, NOT on the system. In response, my good friend Tassos Touloupis authored the press release below. When it (shockingly) didn’t generate any coverage, I brought it to … Read More